Cultural Gamification
Can culture become a game? Of course it can, because games have meaning and value at any age!
In an era where technology and experience dominate our daily lives, the need for new ways to engage with culture is becoming increasingly urgent. This is where gamification comes in, offering a fresh dynamic: by combining culture with the tools and philosophy of play, we create experiences that don’t just transfer knowledge, but activate, involve, and excite the audience.
What is cultural gamification?
Gamification is the integration of game mechanics and logic into environments that are not inherently playful. When applied to the field of culture, it takes on a unique character: history, art, tradition, and cultural spaces are transformed into realms of exploration, missions, and immersive learning.
Because games are not just about entertainment, they are a natural way for individuals to learn, experiment, and discover. Through gamification:
- We reach new generations and the so-called “non-traditional audience” with more engaging tools.
- We turn passive visits into active, lively experiences.
- We strengthen the emotional connection between audiences and culture.
- We create space for imagination, interpretation, and creativity.
Our Approach
We adapt play to different age groups and environments, based on pedagogy, subject matter, storytelling, and above all, entertainment:
An educational tool that brings history, philosophical concepts, or art to life, with the aim of actively engaging children (and others) in learning. Indicative examples: “Tales of the Owl” και “Sustainable Mobility”.
Experiences that transform urban exploration into a living adventure. Missions, riddles, and storylines unfold in real time and space, turning participants into protagonists of a cultural quest. Indicatively, “Roads of Culture”, “The Secrets of the Garden”, “Mardin Pasaji”, the activities of the “Play” programme, and the treasure hunt “A Mysterious Testament”.
We undertake Game Design projects that function either independently or as part of museum and exhibition applications, such as the digital game “Professor Caratheodory” using Augmented Reality (AR), or the app “The Path of the Composers.”
Even during difficult times, when transportations were restricted, we found “refuge” in games and offered it to our audience through the game “Stay Safe!”. At the same time, we share our experience and expertise on the subject through personalised seminars and/or the digital self-paced seminar “Cultural Mystery Games“.
Our absolute favourite! We create interactive, themed escape rooms specifically designed for and within museum or cultural settings – an innovative experience that combines puzzles, storytelling, and direct engagement with the exhibition content. This kind of experience is still rare in Greece, and we are committed to advancing this innovative model of cultural participation. Examples include: “Escape the Museum”, “21 Elements”, “Critical Meeting” and “Hack Attack”.
Culture does not have to be sterile, nor limited to the transmission of knowledge. It can be played, discovered, and brought back to life through experience. Cultural gamification is a bridge-building tool, between past and present, child and adult, viewer and participant – and we are here to design it with imagination, respect, and innovation.